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Designing for Accessibility

Massachusetts Commission for the Blind Award-Winning Case Study

Jan 10, 2022

Image of the cover of The Quest for Independence

Jan 10, 2022

VW ID.4 Touchless Branding Experience

Immersive Branding

Oct 19, 2021

Wrapped Vehicle showing a gradient wrap with a watermark wrap on top

Oct 19, 2021

Learn Color with this Easter Egg Experiment

Most of us are now working virtually, and those who have children find themselves now homeschooling as well. If you are looking for an art…

Apr 3, 2021

A rainbow of easter eggs with a question. Easter eggs are good for learning about color.

Apr 3, 2021

The Purpose of Process for Design

When I work with clients and speak about ‘process’ often eyes begin to roll. And I understand and respect that. Working with a blank page…

Mar 30, 2021

The Purpose of Process for Design

Mar 30, 2021

CMYK vs. RGB — When To Use Which

There are several color languages and picking the right one in a design file is critical to achieving the desired color in the final…

Mar 8, 2021

Infographic — RGB vs CMYK — When to Use Which — doodles of various technologies that use RGB and CMYK, Pantone fan deck, offset print, TV, computer, inkjet printing, camera, tablets

Mar 8, 2021

Unboxing a Virtual Event — The Untapped Market

We have seen consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual…

Feb 2, 2021

person pouring beer into a Untappd glass

Feb 2, 2021

CPG Brands have lost control of the Final Moment of Truth

A few years ago, I began talking about how brands needed to swim between the physical and digital customer journey. Over the last decade…

Jan 13, 2021

CPG Brands have lost control of the Final Moment of Truth

Jan 13, 2021

Packaging Design in the Age of InstaCart

When designing packaging, you always need to remember the goal. Packaging should always speak to the brand, what the product is, contain…

Jan 6, 2021

Packaging Design in the Age of InstaCart

Jan 6, 2021

Unboxing a Virtual Event — Part II — Untappd Europe

In October, I wrote about Untappd’s virtual craft beer event and their unboxing experience. The Untappd virtual event consists of…

Dec 18, 2020

Packahes of beer delivered on someones doorstep — from Beer Merchants Branded Corrogated Boxes and Untappd

Dec 18, 2020

Designing for Manufacturing — Hands-On Lessons

I have watched colorkarma grow over the past year, and it has been wonderful to see how many people come to read, watch and listen. I have…

Nov 23, 2020

Designing for Manufacturing — Hands-On Lessons

Nov 23, 2020

colorkarma

colorkarma

Strategist I Customer Insights I Marketer I Market Intel I Competitive Intel I Industry Trends I Personalization I Speaker I Educator

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