Immersive Branding Omni-channel marketing occurs across different channels — social, email, and maybe mail. However, today’s consumers demand an immersive experience. Creating an immersive experience is about maintaining brand integrity at all stages and within a physical space. Its like developing your brand into a Disney Park Theme, where the brand is…

Most of us are now working virtually, and those who have children find themselves now homeschooling as well. If you are looking for an art activity, coloring eggs might be on your list this week. It’s a favorite family activity in preparation for Easter. A few years back, I contributed…

When I work with clients and speak about ‘process’ often eyes begin to roll. And I understand and respect that. Working with a blank page is what we (as designers) were taught. No constraints. Just freedom to think creatively, brainstorm and design. Innovating without boundaries is easy — when you…

There are several color languages and picking the right one in a design file is critical to achieving the desired color in the final product. Knowing which color language to use depends on your application. The most popular color languages or color modes are RGB, CMYK, Spot colors (like Pantone…

We have seen consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual. It is in times of challenge that some of the best innovations emerge. We have seen big consumer shifts over the last year to digital. COVID…

A few years ago, I began talking about how brands needed to swim between the physical and digital customer journey. Over the last decade, we have seen a small (but growing) shift in Consumer Product Goods (CPG) shopping behaviors towards digital — i.e., online. Due to COVID, online grocery services…

When designing packaging, you always need to remember the goal. Packaging should always speak to the brand, what the product is, contain nutritional or product details, and answer consumer questions. It also needs to make a product stand out and be recognizable on the shelf. Many consumers take a ‘grab…

In October, I wrote about Untappd’s virtual craft beer event and their unboxing experience. The Untappd virtual event consists of receiving almost a dozen individual beers to your house with an informative and interactive program. Their approach is groundbreaking. In mid-November, Untappd had its second event, and I spent some…

I have watched colorkarma grow over the past year, and it has been wonderful to see how many people come to read, watch and listen. I have spoken to teachers, educators, designers, and suppliers, and I am confident we share quality information with the design community. Why Creatives Should Understand Production & Manufacturing As a trained designer…