A rainbow of easter eggs with a question. Easter eggs are good for learning about color.
A rainbow of easter eggs with a question. Easter eggs are good for learning about color.

Most of us are now working virtually, and those who have children find themselves now homeschooling as well. If you are looking for an art activity, coloring eggs might be on your list this week. It’s a favorite family activity in preparation for Easter.

A few years back, I contributed an article for Packaging Digest on how dyeing eggs can help solve design to print issues. As you sit at home with your kids, now is a perfect time to revisit this article and the lessons egg dyeing can teach us about color.

In earlier articles, I’ve written about how…

Infographic — RGB vs CMYK — When to Use Which — doodles of various technologies that use RGB and CMYK, Pantone fan deck, offset print, TV, computer, inkjet printing, camera, tablets
Infographic — RGB vs CMYK — When to Use Which — doodles of various technologies that use RGB and CMYK, Pantone fan deck, offset print, TV, computer, inkjet printing, camera, tablets

There are several color languages and picking the right one in a design file is critical to achieving the desired color in the final product. Knowing which color language to use depends on your application. The most popular color languages or color modes are RGB, CMYK, Spot colors (like Pantone, CSI, Archroma, Coloro, Behr, Sherwin Williams…), CMYKOGV, LAB, LCH, HEX, LAV.

Knowing which to use can be challenging. Over the next few months, ColorKarma will be featuring articles explaining the basics of these color languages and how they translate to the end product.

The Most Common — RGB and CMYK.

A few years ago, I wrote a…

We have seen consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual. It is in times of challenge that some of the best innovations emerge.

person pouring beer into a Untappd glass
person pouring beer into a Untappd glass

We have seen big consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual. For many businesses, this has them rethinking how to create new and positive customer experiences in a digital world.

This is especially challenging for companies that specialize in events — whether it’s trade shows, festivals, concerts, paint nights…

A few years ago, I began talking about how brands needed to swim between the physical and digital customer journey. Over the last decade, we have seen a small (but growing) shift in Consumer Product Goods (CPG) shopping behaviors towards digital — i.e., online. Due to COVID, online grocery services like InstaCart, PeaPod, and Kroger have moved from a convenience to a necessity. This shift will likely remain as online apps and grocery chains fine-tune their offerings, and more consumers see the benefits of having someone else shop for them.

Brand managers, marketers, and designers must begin to consider how…

When designing packaging, you always need to remember the goal. Packaging should always speak to the brand, what the product is, contain nutritional or product details, and answer consumer questions. It also needs to make a product stand out and be recognizable on the shelf. Many consumers take a ‘grab and go’ approach when shopping for food or health/beauty product and brand packaging needs to stand out.

For consumer product goods (CPG), the physical product, it’s appearance, packaging, display, etc., are all elements critical to the final moment of truth (when consumers pick up a product). Ten years ago, consumers…

Packahes of beer delivered on someones doorstep — from Beer Merchants Branded Corrogated Boxes and Untappd
Packahes of beer delivered on someones doorstep — from Beer Merchants Branded Corrogated Boxes and Untappd

In October, I wrote about Untappd’s virtual craft beer event and their unboxing experience. The Untappd virtual event consists of receiving almost a dozen individual beers to your house with an informative and interactive program. Their approach is groundbreaking.

In mid-November, Untappd had its second event, and I spent some time with Talia Spera, Vice President, Festivals & Live Events at Untappd. Working in manufacturing and marketing, I knew the logistics required for the virtual festival would not be easy. Talia confirmed how tight the timeline was. …

I have watched colorkarma grow over the past year, and it has been wonderful to see how many people come to read, watch and listen. I have spoken to teachers, educators, designers, and suppliers, and I am confident we share quality information with the design community.

Image by Seventyfour — Freepik.com

Why Creatives Should Understand Production & Manufacturing

As a trained designer who went into manufacturing, I have watched the gaps between creatives and their suppliers throughout my career. Designers love to design and quickly fall into the trap of wanting others to manage the physical issues of production. In my years watching and listening to designers across a range of industries…

Design processes were already moving towards 3D and digital. Our Design Dash is for all designers to begin thinking of designing in 3D.

Colorkarma is excited to announce our first Design Dash Contest. With our partner Gerber Technology, we invite all designers and creatives to submit their colorful, inspiring, calming, fun and creative design patterns for face-masks.

The winning mask design will be produced in the Gerber Technology’s Innovation Center in New York City and sold on Colorkarma. The winning designer will be paid a license (percentage of sales) and receive a Gerber Technology subscription. See full contest rules and details below.

Dashing into 3D Design

Design Dash is for all designers to begin thinking of designing in 3D. Design processes were already moving towards 3D and…

Who likes a good scare? Maybe you like the classic ghost story, vampires, Salem witches or a good old slasher movie. But if you’re looking to scare your printer or supplier this Halloween, just ask them to produce a vivid orange such as PANTONE Orange 021.

That’s right, traditional Halloween colors are frighteningly hard to produce.

A woman dressed in day-of-the-dead makeup holding red roses. Painted bars on the left show a fall Halloween mood board.
A woman dressed in day-of-the-dead makeup holding red roses. Painted bars on the left show a fall Halloween mood board.

Colors We Fear

Before I get into why Halloween colors are so hard to produce, let’s take a look at how people perceive fear and scary in color.

Typically the color orange symbolizes energy and joy as seen in things like a sunset or the fruit. However…

How one little error impacts your whole design

Graeter’s ICe Scream misspelled their seasonal flavor — Bluberry instead of Blueberry

Recently Rhode Island sent 175 tax refund checks signed by Mickey Mouse and his creator, Walt Disney. The State Treasurer’s office uses these signatures on test files, people have a sense of humor with test files. The whole point of using Mickey Mouse and Walt Disney is the mistake is so blatantly obvious, and yet these went to production, were proofed, printed and posted as real check. (OOF). While this makes for a funny news story, simple proofing mistakes are embarrassing. …

colorkarma

Strategist I Customer Insights I Marketer I Market Intel I Competitive Intel I Industry Trends I Personalization I Speaker I Educator

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store