colorkarma – Medium

colorkarma

Designing for Accessibility

Massachusetts Commission for the Blind Award-Winning Case Study

6 min readJan 10, 2022

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Image of the cover of The Quest for Independence

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colorkarma

VW ID.4 Touchless Branding Experience

Immersive Branding

7 min readOct 19, 2021

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Wrapped Vehicle showing a gradient wrap with a watermark wrap on top

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colorkarma

Learn Color with this Easter Egg Experiment

Most of us are now working virtually, and those who have children find themselves now homeschooling as well. If you are looking for an art…

5 min readApr 3, 2021

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A rainbow of easter eggs with a question. Easter eggs are good for learning about color.

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colorkarma

The Purpose of Process for Design

When I work with clients and speak about ‘process’ often eyes begin to roll. And I understand and respect that. Working with a blank page…

6 min readMar 30, 2021

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The Purpose of Process for Design

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colorkarma

CMYK vs. RGB — When To Use Which

There are several color languages and picking the right one in a design file is critical to achieving the desired color in the final…

6 min readMar 8, 2021

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Infographic — RGB vs CMYK — When to Use Which — doodles of various technologies that use RGB and CMYK, Pantone fan deck, offset print, TV, computer, inkjet printing, camera, tablets

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colorkarma

Unboxing a Virtual Event — The Untapped Market

We have seen consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual…

6 min readFeb 2, 2021

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person pouring beer into a Untappd glass

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colorkarma

CPG Brands have lost control of the Final Moment of Truth

A few years ago, I began talking about how brands needed to swim between the physical and digital customer journey. Over the last decade…

6 min readJan 13, 2021

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CPG Brands have lost control of the Final Moment of Truth

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colorkarma

Packaging Design in the Age of InstaCart

When designing packaging, you always need to remember the goal. Packaging should always speak to the brand, what the product is, contain…

7 min readJan 6, 2021

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Packaging Design in the Age of InstaCart

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colorkarma

Unboxing a Virtual Event — Part II — Untappd Europe

In October, I wrote about Untappd’s virtual craft beer event and their unboxing experience. The Untappd virtual event consists of…

6 min readDec 18, 2020

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Packahes of beer delivered on someones doorstep — from Beer Merchants Branded Corrogated Boxes and Untappd

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colorkarma

Designing for Manufacturing — Hands-On Lessons

I have watched colorkarma grow over the past year, and it has been wonderful to see how many people come to read, watch and listen. I have…

4 min readNov 23, 2020

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Designing for Manufacturing — Hands-On Lessons

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colorkarma

colorkarma

Strategist I Customer Insights I Marketer I Market Intel I Competitive Intel I Industry Trends I Personalization I Speaker I Educator

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