CPG Brands have lost control of the Final Moment of Truth

The Ultimate Moment of Truth is now Gig Workers — Pch.vector — Freepik.com

Ultimate Moment of Truth

Gig Workers have less time to evaluate if the product is the right brand — Mangpor2004 — Freepik.com

The Consumer Is Not the Consumer

Aleksandarlittlewolf — Freepik.com

Why This Matters?

Kwangmoop — Freepik.com

What This Means for Brands

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