New Study Shows 67% of Suppliers Are Color Blind

Ishihara color deficiency test

Color is critical to a brand and its products. Brand owners spend a lot of time and money working to get color right. But a new research study shows that most suppliers, printers, dye house and compounders are color blind.

CMO’s know that color is one of the top criteria consumers use to recognize products on the shelf. Yet 87% of brand owners state their suppliers never get the…