VW ID.4 Touchless Branding Experience

Immersive Branding

Omni-channel marketing occurs across different channels — social, email, and maybe mail. However, today’s consumers demand an immersive experience. Creating an immersive experience is about maintaining brand integrity at all stages and within a physical space. Its like developing your brand into a Disney Park Theme, where the brand is literally wrapped around you. This means engaging consumers in both a digital and physical world. This requires a smooth transition from one medium to the other in real-time. This is not an easy feat for…